My Bloody Valentine are an Irish-English rock band formed in Dublin in 1983 and consisting since 1987 of founding members Kevin Shields and Colm Ó Cíosóig , with Bilinda Butcher and Debbie Googe . Their music is characterized by dissonant guitar textures, androgynous vocals, and unorthodox production techniques. They are credited with pioneering the 1990s genre shoegaze. Following several unsuccessful early releases and membership changes, My Bloody Valentine signed to Creation Records in 1988. The band released several successful EPs and the albums Isn’t Anything and Loveless on the label; the latter is often described as their magnum opus and one of the best rock albums of the 1990s. However, My Bloody Valentine were dropped by Creation after its release due to the album’s extensive production costs. In 1992, the band signed to Island Records and recorded several albums worth of unreleased material, remaining largely inactive. Googe and Ó Cíosóig left the band in 1995, and were followed by Butcher in 1997. Unable to complete a follow-up to Loveless, Shields isolated himself and, in his own words, “went crazy”. In 2007, My Bloody Valentine reunited and subsequently embarked on a world tour. They released the compilation EP’s 1988-1991 in 2012. Their long-delayed third studio album, m b v, was released in 2013 and supported by further touring.